TDA Categories

TDA are divided in 12 main categories and 58 subcategories which provide a room for individuals and different sectors to measure their digital use efforts against their competitors and stakeholders.: The description of each main category and sub-categories is as highlighted hereunder:

Category & Sub-categories


This award recognizes banks and financial institutions that drive positive economic advancement through digital technologies.

bank of the year | Innovative Bank of the Year | Best Banking App |Best Customer Care


This award honors outstanding civil societies/NGOs and actors in the development sector whose digital actions have made a difference.

Best NGO Leader of the Year on Social Media (Female) | Best NGO Use of Social Media

Best NGO Leader of the Year on Social Media (Male) | Best Social Media Advocacy Campaign


The telecom industry is a key driver to digital transformation in Tanzania. This award recognizes telco companies that pioneers digital transformation in the country.

Telecommunication Company of the Year | Innovative Telecommunication Company of the Year

Best Mobile Money App | Telecommunication Company with the Best Customer Care


Digital communication has become very instrumental in shaping perspectives and influencing changes in society. This award recognizes digital communicators whose efforts reach beyond aesthetic values.

Content Creator | Influencer | Photographer | Videographer | Graphics Designer


The public sector has recognized and vigorously started to make effective use of digital technology to get closer to the people and win their support. This award recognizes the best use of digital platforms by public sectors and actors.

Best Government Leader on Social Media (Female) | Government Leader on Social Media (Male)

Digital Innovation for Social Service Provision | Best Political Party Use of Social Media

Best Government Agency on Digital | Digital Politician of the Year (Male)

Digital Politician of the Year (Female) | Digital Politician of the Year (Male)

Government Page of the Year


Through digital technologies, artists and athletes can invent and/or make effective use of the available digital platforms to market their work, build and maintain their brand identity. This award recognizes artists and athletes with magnificent digital efforts.

Digital Artist of the Year (Male & Female) | Athlete of the Year | Sports Club of the Year

Digital Comedian of the Year (Female) | Digital Comedian of the Year (Male)


This award recognizes outstanding digital innovators and the most impactful digital innovation, which have positively contributed to societal change in the country.

Digital Innovation in Finance and Banking | Health | Agriculture | innovation in Justice

Startup of The Year | Innovator of the Year | Innovation in Transport and Mobility


As the means to grow presence online, business too strives to make the most of digital marketing. This award is a tribute to business and marketing efforts in the digital space.

Social Media Marketing Campaign of the Year | Local Brands on Digital |Best Digital Agency

Corporate Leader of the Year (Female & Male) |Entrepreneur on the Digital (Female & Male)


At the age where everything goes digital; so many things are reimagined including media. This award honors digital media movers and shakers..

Digital TV of the Year | Online Radio of the Year |Best Media House on Digital

Blog of the Year | Best Digital Journalist (Female) | Best Digital Journalist (Male)


Outstanding contribution in the country’s digital transformation by an individual or institution voted by the TDA’s technical committee.

Honorary Award


Overall Best Use of Digital Platforms by an Individual voted by people.

People's Choice Award