Press Realease

The Winners of the first Tanzania Digital Awards Announced

Thursday, 24th December 2020, Dar es Salaam, Tanzania.

The winners of the first Tanzania Digital Awards (TDA) 2020 have officially been announced. A total of 50 digital champions have won 50 subcategories from nine (9) main categories including, Digital Governance, Digital Diplomacy, Digital Marketing, Digital Entertainment, Digital Media, Digital Innovation, Digital Communication, Digital Advocacy and The People's Choice Award.

Diamond Platnumz and Millard Ayo have emerged overall winner as the two bagged three awards each. Diamond Platnumz has won the people’s choice award, the influencer of the year and best digital artist while Millard Ayo has taken Digital Media Leader of the Year, Best online TV and Blog of the year.

Two entities, Ubongo Kids and Tanzania Immigration Department, have emerged with two awards each. Ubongo Kids grabbed the best educational page and best EdTech app while Tanzania Immigration department won the best government agency on digital and the innovation of the year award for its newly introduced electronic passport registration system.

Vodacom Tanzania has bagged two awards, one for its M-PESA App as the Best FinTech App and the other for its digital marketing campaign dubbed Yajayo Yanafurahisha (the future is exciting) as the Best Digital Marketing Campaign.

The honorary award for the Digital Media Leader has gone to the legendary blogger - Muhidin Issa Michuzi.


Digital Athlete of the Year (Male)

• Mbwana Samatta

Best Digital Comedian of the Year (Female)

• Mama Nairo

Digital Artist of the Year (Male)

• Diamond Platnumz

Digital Artist of the Year (Female)

• Nandy

Entertainment Blog of the Year

• Bongo5

Best Digital Model of the Year (Male)

• Idris Sultan

Best Digital Model of the Year (Female)

• Hamisa Mobetto

Best Digital Comedian of the Year (Male)

• Joti


Best Graphic Designer of the Year

• Karim Salkim

Best Educative Page of the Year

• Ubongo Kids (YouTube)

Best Photographer of the Year

• Albert Manifester

Best Content Creator of the Year

• Masoud Kipanya

Influencer of the Year

• Diamond Platnumz

Hashtag of the Year

• #ChangeTanzania


Digital Innovator of the Year

• Jumanne Mtambalike

Digital Innovation of the Year

• Immigration Passport Application System

Best FinTech App

• MPesa

Best EdTech App

• Ubongo Kids (Math Rats)


Best Digital CSR Initiative

• Mobile Birth Registration (Tigo)

Best Entrepreneur on the Digital (Female)

• Zuwena Yusuf Mohammed (Shilole)

Best Entrepreneur on the Digital (Male)

• Sheria Ngowi

Best Digital Marketing Agency

• Smart Codes

Best Corporate Leader of the Year on Social Media (Female)

• Fatema Dewji

Best Corporate Leader of the Year on Social Media (Male)

• Mohamed Dewji

Best Social Media Marketing Campaign

• Yajayo Yanafurahisha (Vodacom)

Best Customer Care on Social Media

• NMB Bank


Best Presenter in Digital Media (Female)

• Dinny Nasoro

Best Presenter in Digital Media (Male)

• Fredrick Bundala

Online Radio of the Year

• Global Radio

Digital Media Leader of the Year (Female)

• Maria Tsehai Sarungi

Digital Media Leader of the Year (Male)

• Millard Ayo

• Muhidin Issa Michuzi (Honorary Award)

Best Media House on Digital

• Mwananchi Communications

Best News Blog

• Millard Ayo

Best Digital TV

• Ayo TV


Best Government Agency on Digital

• Immigration Department

Best Political Party Use of Social Media


Best Social Media Political Campaign

• #MatokeoChanya

Best Government Page of the Year

• Tanzania Railway Corporation (TRC)

Digital Politician of the Year (Female)

• Halima Mdee

Digital Politician of the Year (Male)

• Zitto Kabwe


Best NGO Leader of the Year on Social Media (Female)

• Anna Henga

Best NGO Leader of the Year on Social Media (Male)

• Aidan Aeyakuze

Best Social Media Advocacy Campaign

• Nyumba ni Choo (Ministry of Health)

Best NGO use of Social Media



Diplomatic Leader of the Year in Social Media (Female)

• Pamela O’Donnell (Canada HC)

Diplomatic Leader of the Year in Social Media (Male)

• Peter VAN ACKER (Embassy of Belgium)

Best Foreign Mission/Embassy Page of the Year

• US Embassy Tanzania

Best International Agency in Digital

• World Bank Tanzania


Peoples Choice Award

• Diamond Platnumz


Digital Media Leader

• Muhidin Issa Michuzi

After unveiling the list of winners, Mr Genos Martin, the Head of Programs, Research and Innovation for Serengeti Bytes, said to a large extent the Awards were affected by the outbreak of COVID-19 Pandemic in the country because the outbreak came few weeks after the launch of the awards. However, Mr Martin said that the COVID-19 had put emphasis on the importance of digital technology on our daily lives, and this makes The Tanzania Digital Awards more relevant.

"Soon after we launched the Tanzania Digital Awards in January this year, we received massive support from the public, corporates, the government, and all other stakeholders. They were all ready to participate in the success of the awards until the interruption by Covid-1. Despite the disruption, on the other hand, the corona has helped us all to understand the importance of embracing the digital technologies as we dive into a new normal.” - said Mr Martin.

Speaking about the winners, Mr Martin said, all the winners are merited, looking at the impact they are making in the society through effective use of digital platforms. Martin added that next year the awards will expand to cover more sectors with a view of stimulating creativity and innovation for enhanced growth and development of the digital technology in Tanzania.

"We congratulate all the winners in all categories, looking at their efforts and impact they are making on digital - all of them are well deserved. We believe this recognition will inspire more actors and citizens to drive positive change in the country through the effective use of digital technology. In the next awards, we will make sure more stakeholders are well informed so that they can fully participate".
- Said, Mr Martin.

Established on 16th January 2020, the Tanzania Digital Awards extend recognition to individuals and organizations who makes effective use of digital platforms to creatively and innovatively inspire actions, bring change and foster lasting impact across and beyond the online community.

During its first year, Tanzania Digital Awards attracted more than 54,034 nominations and over 100,000 votes for nominees in 50 categories.

The Tanzania Digital Awards are brought to you by Serengeti Bytes, a Creative Public Relations, Strategic Communications and Digital Marketing Agency.

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